WordPress was originally intended, and is still widely used as, a blog tool, so it’s no surprise to me when clients who I’ve built WordPress websites for ask me about blogging on their new website. I always reply that I think it’s a great idea to do so, and that incorporating a blog can have a great benefit for both the website and the business. As an example, I have a friend who owns a Bed and Breakfast and is diligently trying to increase his local business for the Café. I suggest creating a blog on his website that showcases his menu and special events.
How blogging grows your business
When he first asked me about blogging, the advice I gave him was based on my own experiences as a small business owner who blogs, and was that it could really help grow his business if he blogged regularly. (Especially since he was already using WordPress.)
Here are some ways that blogging can help your business:
- Helps you reach out to clients and potential clients
- Establishes you as a subject-matter expert
- Gives you free publicity through search engine results
- Brings more web traffic to your website
- Makes your website more lively and friendly
- Makes your business (and you) more approachable
- Provides news, specials, etc.
- Helps you communicate in a timely fashion
- Builds a following of readers or visitors, who might turn into clients or customers one day
- Provides technical support, online documentation, etc. – again, all part of establishing you as a subject-matter expert
I know that writing regular blog posts will help my business out tremendously. One of the biggest benefits is that it helped me find my voice when articulating web design concepts to other people. Ultimately I think this has translated into a confidence in my professional skills and abilities.
Of course, the increased web traffic and better search engine results certainly hasn’t hurt either. And since Google and the major search engines factor in the context of your website and what you’re writing about, the more keyword-rich content on it, the better off you’ll be.
While blogging is a great way to benefit your business, I try to remind myself and others that success with blogging isn’t easy and doesn’t happen overnight. It takes a lot of hard work, but that’s a concept that any business owner already knows.
So if you want to start blogging, here are some things to keep in mind as you get down to it:
- Write regularly – Carve out a specific time and date to write your blog. Creating this discipline is hard at first but it will get easier and more fun.
- Keep expectations in check – It take time to get subscribers to you blog. Keep blogging and they will come.
- Write Creatively – Use your style and your voice. Don’t be afraid to use humor. The more ‘yourself’ you are in your blog the more comfortable people become with reading it.
- Share your smarts – As a business owner, you have knowledge that people want to know – that’s why they’re coming to you in the first place. If you’re able to translate that knowledge into quality blog, people will find it and want to read it.
- Keep it simple – You don’t have to write book. Keep it short and on topic, and you’ll get your readers more engaged with what you’re talking about.
If you want more information about the art of blogging, there are a lot of great websites out there that can provide a ton of content for you to look through. I read some of these myself, so I can personally recommend them:
If you’re a business owner who blogs regularly, do you have any tips, success, or advice that you think others might benefit from? Leave a comment below to share your thoughts with everyone!